If you’re planning to spend any amount of your hard earned money on ads to reach your target audience and dream leads to the business, then you’d better spend it in the right and precise place. That is, somewhere with over 200 million unique visitors, 3.2 billion daily interactions, and an estimated 500% return on investment.

And the numbers belong to none other than Google Ads itself.  Popularly known as Google Adwords before 24th of July 2018.

Google has evolved this platform into the main source for revenue generation. US$95.4 billion is the amount raked in by Google Advertising platform in 2017. As of June 2018, Google derives 86% of its total revenues through trading advertising inventory through AdWords, DoubleClick AdExchange, and DoubleClick Bid Manager, among others.

Heading into the topic, we need to know about what exactly is Google Ads so that you can decide whether to release your advertisement budget towards this prime platform.

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